Weinreich Communications

Nedra Weinreich helps nonprofits and public agencies create positive health and social change through social marketing and transmedia storytelling strategies at Weinreich Communications. She is also on staff at the Entertainment Industries Council, a nonprofit that works with entertainment and news media around accurate portrayals of health and social issues. She is the author of Hands-On Social Marketing: A Step-by-Step Guide to Creating Change for Good and is a faculty member at the UCLA School of Public Health. Nedra started the Transmedia for Good Network and writes about social marketing and storytelling at the Spare Change blog. She's on Twitter at @Nedra.