Apl d' Ap, the Philippines' Creative Ambassador brings the country closer to the world through music. This famous music video was launched by Apl together with the Philippines Department of Tourism.

The music video, Take Me to the Philippines, which aims to strengthen global and local awareness of the Philippines top tourist destinations was the platform from which the DOT decided to tap on MTVs demographic market composed of young powerful consumers who can easily influence the consumptions of their parents. (less info)