Newspaper Večer was underestimated as an efficient advertising channel, with media investment into TV and on-line channels being preferred. Instead of claiming the opposite, we decided to conduct a test: we created special ads and printed a special edition of Večer. Random people were invited to participate in a quiz, but first they had to prepare themselves by listening to music for 5 minutes in 'quarantine'. The results were surprising.
To find out more about efficient newspaper advertising, go to: www.vecer.com
Agency: Publicis Ljubljana
Video production: Vizual7
Location: Europark Maribor
Technical support: Big Bang Maribor