Activists, mothers, people living with HIV, celebrities and other world citizens join hands around a global plan towards the elimination of new HIV infections among children by 2015 and keeping their mothers alive.
The aim is to inspire and encourage people using social media to know more about HIV prevention, as well as to make the keyword (or hashtag as it is known on Twitter) #PreventionRevolution trend on Twitter in as many places as possible on 1 December 2010.