TomMcKaskill
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Free books for business, management and entrepreneurship students
TomMcKaskill
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Written specifically for practicing entrepreneurs, this series of books covers all aspects of starting, growing and harvesting an entrepreneurial venture. Books also cover ...
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Financial Decision Making for Entrepreneurs and Managers
TomMcKaskill
94 views
This ebook sets out a set of highly useful decision models for use in building business strategy. It has been designed to assist the practicing entrepreneur by explaining h...
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Financial Information for Entrepreneurs and Managers
TomMcKaskill
27 views
Entrepreneurs and managers need to understand the financial information they receive and how to use them effectively. This ebook will greatly assist people who do not have ...
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Marketing: Engage with your customers for the long term
TomMcKaskill
27 views
We engage with our customers to bring them into the business. They are the ones who generate the repeat sales and the referrals. many methods are used to engage. To read mo...
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Marketing: Handling Mistakes
TomMcKaskill
8 views
Mistakes and problem tell you that something is not being done correctly. Rather than blame the customer, mistakes need to be dealt with to resolve the customer issue. Good...
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Marketing: What Problem Do You Solve
TomMcKaskill
62 views
Most firms talk about products and features but fail to identify the problem they solve or the need they satisfy. You need to connect to customers in their terms not yours....
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Build an efficient Marketing Lead Qualification process
TomMcKaskill
12 views
A multi step lead qualification process will ensure you spend your time with the most qualified prospects. To see more on this subject see my ebook 'Marketing For High Grow...
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Improve your Marketing Lead Generation
TomMcKaskill
6 views
You need to process leads in an efficient manner which rejects those where you do not solve their problem or they are not your ideal customer type. Those who are left shoul...
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Venture Growth Diagnostic free from the Australian Technology Showcase
TomMcKaskill
25 views
This on-line diagnostic uses the 14 principles of growth from my book 'Venture Growth Strategies'. It provides a Powerpoint, video and scoring system to allow the user to p...
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Customer Satisfaction is the objective of marketing strategies
TomMcKaskill
43 views
Need need good customer experiences to create customer satisfaction. It is customer satisfaction which results in referrals and repeat sales, the fuel of high growth ventur...
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