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THE TIMES OF INDIA : ALL KERALA EDITION
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THE TIMES OF INDIA : ALL KERALA EDITION

TIMES KERALA LAUNCH CAMPAIGN Play

The Campaign : ANNOUNCING THE ALL-KERALA EDITION OF THE TIMES OF INDIA WITH A LOCAL CAMPAIGN THAT ENGAGED ICONIC LOCAL DELIVERY BOYS & ACTIVATED REVIVAL OF LOCAL FOLK MUSIC TO REACH OVER A MILLION HOMES IN 30 DAYS.
The Film : A satire that Celebrates the Competitive Spirit of the Modern Malayalee. An authentic news commentary on the state of Kerala, where Competition breeds Chaos and triggers Innovation.
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