The Insight Advantage helps organizations quickly and cost-effectively gain customer insight and inject it throughout their businesses to ensure that they keep
their customers by understanding what is important to them—and then delivering it.

We provide a wide range of services (web surveys, focus groups, telephone interviewing) to help our clients develop a customer research strategy, which will ensure that the organization has ongoing insight into their customers evolving needs and expectations.

We also help organizations monitor customer loyalty using the Net Promoter Score approach.

Contact us today at: 408-358-0700
or visit our web site at: http://www.theinsightadvant...

Jennifer J. Berkley, the founder of The Insight Advantage, has a thorough understanding of the impact of customer insight on the many processes that are essential to all organizations: new product development and marketing, sales, operations, product/technical support, and more.

Before founding The Insight Advantage, Jennifer served in a number of critical roles across functional areas within a leading training/consulting firm, developing exceptional project management skills, and a holistic view of business issues.

She has extensive experience in successfully implementing business strategies across organizational functions, integrating the voice of the customer into all functions, streamlining and documenting processes to increase efficiencies and improve quality, and developing and implementing product strategies for both new and existing products.

Throughout all of her work, Ms. Berkley brings a strong commitment to helping organizations realize the link between increased profits and a commitment to making key business decisions with customers current and emerging needs in mind.