In an experiment codenamed 'Dogglebox', several high profile Christmas TV adverts were played to a group of dogs at IPA headquarters in Belgrave Square, London. Their reactions were filmed and analysed for evidence of awareness and emotional engagement. Visit the following page for more information http://www.ipa.co.uk/effect...
or please join in the fun by posting photos or videos of your dogs watching Christmas adverts to Dogglebox on Instagram and Vine #Dogglebox #IPAEff #MontyThePenguin #ChristmasIsForSharing #FollowTheFairies
The experiment was filmed on November 20, 2014 by this crew:
Director of photography and film editor: Lewis Coe.
Producer-director, scriptwriter, supplier of canine snacks: Carlos Grande.
Camera operator, head of props, poo bags provider: Conor Harte.
Camera operator, dog handler: Helen Goddard.
Dog handler: Yasmin Elsworth.
Technical set up: Ralph Lock.