Welcome to the Youtube site for TWRAmericas. TWRAmericas is an insight consultancy specialising in the exploration and understanding of consumer and social behaviour. We apply our skills and experience to identify actionable answers to both broad and specific client questions. Our passion is people, not process. We use market research techniques to free opinion from rhetoric and to provide access to authentic experience. We put a high priority on the creative communication of our analysis to enhance depth of understanding and to inform subsequent action. We believe that market research informs decision making - it is not a substitute for making decisions.