In 1999, Swiffer made its debut and soon established itself as both a pioneer in the household cleaning products category and a pop culture icon.

Swiffer products have starred on Saturday Night Live, have been featured in Hollywood blockbusters, and have graced the cover of Rolling Stone with music star Jessica Simpson.

With the support of Swiffer fans around the world, Swiffer has built a family of distinctive cleaning products that are great alternatives to traditional sweeping, dusting, and mopping cleaning tools. Today, Swiffer products are used in more than 50 million households worldwide and continue to revolutionize the way people clean.