Marketing Stories to draw inspiration, ideas or just to enjoy. Stories gathered by Michael Keesee and Ankesh Kothari - Featured in the book "STRATEGY DADDY" by Mike and Ankesh - available at Amazon.com or your local bookstore.
I am a Marketing Wizard Strategy has become as cliché as brandingits a empty phrase. Even the people who are using it dont have a clue. I'm known as a dangerous strategist because I like ideas that are game changers, that shift landscapes and completely infuriate your competitorsI find new, untapped markets. I find new uses for what you sell or position you to gain mad market share. My clients usually say, but thats not how weve always done it (and I say that doesnt mean it wasnt stupid when you started it) or they say OMG! Why didnt I think of that? Or they say I think thats illegalto which I askWell, What do we have to change to make it squeak bye. Are you ready to change your game? Or at least change the rules? Drive your competition mad? I'm Michael Keesee and I'm a Wizard of Ads Partner.