Standing on the Side of Love (SSL) is a public advocacy campaign, sponsored by the Unitarian Universalist Association, promoting respect for the inherent worth and dignity of every person. Standing on the Side of Love will confront issues of exclusion, oppression and violence based on identity. Based in the aspiration to create beloved community, the campaign will pursue social change through advocacy, public witness and speaking out in solidarity with those whose lives are publicly demeaned. All people, not just Unitarian Universalists, are invited to stand, speak, worship, march, roll, and live on the side of the love.