Shopper Insight
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7 months ago
SSF episode 37
Episode 37 of "Student Short Films." In this episode we have "Escape Pod" by Jack Shelbourn. Hosted by Lawrence Levesque.
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9 months agoNeuroscience and psychology
Shopperinsight
added to a playlist
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How Framing Changes your Decisions
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Joseph LeDoux on The Emotional Brain
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NBR | Interview with Daniel Kahneman | Your Mind and Your Mo
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Peter Pynta & Richard Silberstein - Neuro Insights
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Seeing Myself See: The Ecology of Mind
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Semiotics: the study of signs
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Somatic Markers.wmv
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THE EMOTIONAL BRAIN: AN INTRODUCTION TO AFFECTIVE NEUROSCIENCE ( DAVIDSON FILMS )
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Understand Your Customers' Minds
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11 months ago
semiotic sign (part 1/5)
A sign, as ordinarily understood, is simply something that suggests the presence or existence of something else, a perceptible indication of someth...
Shopperinsight
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11 months ago
Benigni
Dir: Elli Vuorinen, Pinja Partanen, Jasmiini Ottelin / Finland / 2009
A man suffers from loneliness until he finds an unexpected solution -- under...
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11 months ago
The tense relationship between research and creativity
Hilary Woods of Ogilvy Advertising on why ad research is "at its weakest" in the creative development process.
Shopperinsight
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1 year ago
Shopper Insight Film: Part 1 - Market Research
A qualitative research technique whereby we film shoppers then ask them to review the footage and provide the voice over commentary. This example s...
Shopperinsight
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1 year ago
Creating Customer Experience Through Felt Need Merchandising pt 1
This is part one of a three part series of how retailers can create customer experience through felt need merchandising
Shopperinsight
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1 year ago
Interbrand Design Forum Highlights
Highlight reel of Interbrand Design Forum work in retail store design. Video highlights brand experiences for a variety of retail brands.
Shopperinsight
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About Shopper Insight
Whilst it looks nice it seems very rational. It shows on a number of occasions the disjoint between what people say and what they do, but doesn't seem to answer why? For example when people are talking about price, are they really referencing those price labels or are they using heuristics based ...