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KFC 'Mick'

In the summer of 2009-2010 KFC produced a series of television commercials featuring a character called "Mick". The campaign was no doubt sold to the client as humour. However, the behaviour of Mick is completely contrary to community standards. He lies, cheats, and steals for the sake of personal gratification. In general, the KFC Mick campaign is irresponsible and detrimental to the brand of KFC. It is difficult to believe an advertising agency could produce work of such questionalbe standards. And, perhaps harder to believe, the client accepted the ideas.

Law Seminar 20100505

Professional Development Seminar by Semiotics Inc at one of Australia's leading law firms
David Cobbold BA, LLB -- Semiotics Inc
Pierre Van Osselaer PhD -- Semiotics Inc

Covers: an introduction to semiotics; analysis of a Waterman pen print ad; brand analysis, incorporating the binary opposition between IBM and Apple; analysis of TV commercial by KFC, Hungry Jacks, and Rick Hart; identity, as portrayed by a Who Weekly TV ad.