Sanders Consulting Group
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High Ground | Teaching Agencies Brand Consulting
SandersConsulting
67 views
High Ground offers a hands-on workshop to help you build a consulting model for your agency. The program shows you how to move from tactics (competing on price) to strategy...
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Wining The Defining Moment | Account In Review
SandersConsulting
30 views
Occasionally a new business opportunity comes along that is significant enough to be considered a "Defining Moment" for your marketing firm. It may be an opportunity to res...
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Sharking | Lure Large Accounts -- Bypass Formal Reviews
SandersConsulting
22 views
Senior management at every marketing firm should be very active in establishing and maintaining relationships with prospects. This is called "Sharking." Sharks have the att...
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Shifting Account Management to a New Level! | High Gear
SandersConsulting
50 views
HighGear is a one day workshop that addresses the need for a fresh look at account management. The program shows your team the changing role of account management, the new ...
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Winning Formal Presentations | Presenting to Win
SandersConsulting
133 views
An agency's growth is usually tied to the agency's ability to win major presentations. The difference is not that the winning agency could do better work than the losing a...
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A Silver Bullet For Winning New Business | Benefit Testing
SandersConsulting
23 views
A research tool that can be used both in new business and with your current clients. This unique process helps clients and prospective clients see that you understand thei...
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Fast Closing New Business | Torch Training
SandersConsulting
37 views
Agency people, untrained in the important new business Torch skills, see the first visit with a prospect as an opportunity to tell all about the firm in loving detail. Thes...
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World's Most Powerful New Business System | Spark Training
SandersConsulting
40 views
In the U.S. it's called Spark™. The concept is simple. Your firm hires an account handler, called the Agency Spark, whose responsibilities are to build awareness and create...
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Chemistry Wins New Business
SandersConsulting
49 views
The most important part of new business is chemistry. All the agency search consultants agree. In the end, it's not the creative that wins or the smart planning or the cool...
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Agency Brand Retreat
SandersConsulting
42 views
How To Brand Your Agency
A clear agency brand provides focus for new business, how to describe your firm, what services to offer and even what organizational structure wo...
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