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SAS Asia Pacific

Paul Kent, VP Big Data at SAS

321 views 11 months ago
For more information visit http://www.sas.com/bigdata
Paul Kent talks to us about the new capabilities of High Performance Analytics, and the new features of 9.4, especially the Cloud.
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For more information visit http://www.sas.com/bigdata
Paul Kent talks to us about the new capabilities of High Performance Analytics, and the new features of 9.4, especially the Cloud. Show less

In Search of Relevance: Graham Flower Play

In this 4-part series, Graham discusses the need for marketers to adapt to the new mantra of consumer self-directed marketing from push marketing. Graham put it quite succinctly "The idea of sending out a 100 letters and getting 2 responses; and the marketing department opening a bottle of champagne are over. The question you have to ask is what the other 98 people think about what you sent them and how does that affect your brand?". Listen to Graham elaborate about the search for relevance and consumer expectation.
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