Founded in 1932, SAFE is a leading and unique voice for animals in New Zealand. SAFE is New Zealand's largest and most respected animal rights organisation.

With over 10,000 members, supporters, a small, dedicated staff and a team of volunteers working around the country, SAFE undertakes high-profile campaigns, public stalls, displays, demonstrations, meetings, education visits, research, and promotional and publicity events to foster a more informed and compassionate understanding of human-animal relations in contemporary Aotearoa New Zealand.

SAFE's vision is of a society in which all animals are understood and respected in such a way that they are no longer exploited, abused or made to suffer. Our purpose is to achieve this vision through educating and advocating to:

- Change attitudes
- Create awareness
- Foster compassion
- Challenge cruel and exploitative practices

To support, join or become active within SAFE please visit our website.