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Cheeseburger in Paradise Case Study
RawleMurdy
54 views
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Cheeseburger in Paradise
RawleMurdy
50 views
Rawle Murdy used social media to grow loyalty and revenue for this national restaurant chain while competitors struggled during the recession.
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KA-BAR Hunting Video
RawleMurdy
142 views
KA-BAR knives have long been in the hands of service men and women, but the historic knife manufacturer wanted to expand its audience to include hunters and general badasse...
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Discover the difference between knowing who your customer is and what your customer cares about.
RawleMurdy
67 views
Anyone can give you data about your customers, but what can they really tell you about them? Rawle Murdy loves to uncover more than just data -- insights, like what makes c...
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Happy Holidays From the Piggly Wiggly Savin' Maven
RawleMurdy
109 views
To help explain a new customer loyalty offering at Piggly Wiggly, Rawle Murdy created a character shoppers could relate to -- the eccentric and oh-so-thrifty Savin' Maven. ...
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KA-BAR Camping Video
RawleMurdy
499 views
To help KA-BAR Knives expand from its current target to reach hunting and camping enthusiasts, Rawle Murdy retold the heroic and legendary stories of actual KA-BAR owners. ...
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KA-BAR Military Video
RawleMurdy
1,070 views
The core of the KA-BAR brand is a life philosophy to never run from a challenge, but rather welcome them. To translate this message into the new website, we produced three ...
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KA-BAR.com Site Walkthrough
RawleMurdy
60 views
KA-BAR Knives wanted to redesign their website as part of an overall effort to market knives to hunters and outdoorsmen without alienating their core audience -- current an...
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Post and Courier Carol Video
RawleMurdy
46 views
To continue raising awareness for The Post and Courier while increasing subscription sales, Rawle Murdy developed this ad campaign to brand the newspaper as the primary inf...
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Piggly Wiggly Savin' Maven - Fat and Happy Spot
RawleMurdy
54 views
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