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Hezekiah "Soul Music" music video - Rawkus Records RawkusRecords 158,432 views Hezekiah "Soul Music" Directed by Ari Hyman From "Hurry Up & Wait..."
Hezekiah "Gotta Love It" (making of) - Rawkus Records RawkusRecords 3,184 views The making of Hezekiah's "Gotta Love It"
Hezekiah, Black Thought, Beat Society live - Rawkus Records RawkusRecords 6,033 views Hezekiah, Black Thought, Beat Society live!
Hezekiah feat. Jaguar Wright "I See Yaw" music vid - Rawkus RawkusRecords 20,400 views Hezekiah feat. Jaguar Wright "I See Yaw" music video Album coming soon
Kidz In The Hall - Wheelz Fall Off ('06 Til) video RawkusRecords 279,862 views Naledge and Double 0 are Kidz In The Hall. Latest video from the Chicago-based duo on Rawkus Records / Major League Entertainment. New album out now: School Was My Hus...
Kidz In The Hall Baseline montage - Rawkus Records RawkusRecords 2,999 views Kidz In The Hall working at the legendary Baseline Studios! Naledge & Double 0 are Kidz In The Hall. Their highly anticipated debut album, "School Was My Hustle" is in ...
Naledge (Kidz In The Hall) promo video - Rawkus Records RawkusRecords 8,159 views Rawkus Records in conjunction with Hustle, and Major League present Naledge! Naledge & Double 0 are Kidz In The Hall. Their highly anticipated debut album, "School Was ...
Kidz In The Hall - "School Was My Hustle" promo - Rawkus RawkusRecords 5,070 views Naledge & Double 0 are Kidz In The Hall. Their highly anticipated debut album, "School Was My Hustle" is in stores October 31st on Rawkus Records!
Panacea - "Starlite" music video - Rawkus Records RawkusRecords 12,519 views Panacea "Starlite" Ink Is My Drink
Hezekiah - "Put Your Toys Away" music video - Rawkus Records RawkusRecords 19,563 views Hezekiah "Put Your Toys Away" From "Hurry Up & Wait..."

About Rawkus Records Â©

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RawkusRecords

Latest Activity

Dec 31, 2011

Date Joined

Sep 21, 2006

About this user

See what all the hype is:
MY.RAWKUS.COM

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The music business is like any other business, really. Most of the time, it isn't very different from the business of office furniture or the business of toilet bowl lids. Profits and losses, risk and gain, are crunched and munched-all with the hope of turning red to black. But that's most of the time. Sometimes, when you're really lucky, it's not like that at all. Sometimes the stars align and you get a front row seat to watch a cultural shift. But it's even better than that. You get to see it happen-you get to be a part of it. And for that brief moment you have your hands on the reigns that steer an entire culture. Think Clive Davis at CBS in '69. Think Neil Bogart at Casablanca in '73. Think Russell Simmons at Def Jam in '84. We, the founders of Rawkus Records, consider ourselves incredibly fortunate to have experienced one of those moments.

In the Fall of 1995, the two of us, college friends from Brown University, saw a truly exciting underground movement emerging in New York's hip hop scene. Hip hop had always had an underground, but it had been a minor league, where artists cultivated their skills and awaited their shot at a deal on a major. But as the '90s progressed and the commercial potential of the genre became apparent to the majors, there became more and more pressure on the artists to emulate "the formula." In response to this the underground, instead of chasing the labels demands, did an about-face and began making music without regard for commercial palatability or crossover potential.

Of course all the labels ignored this movement and dismissed the artists. But we saw this as a tremendous opportunity. So, with bankrolling from another childhood friend, we started Rawkus and created a home for this rebel music. A truly grassroots movement...

Moving forward, Rawkus is stronger than ever and we promise that we have many more classic albums in store for the fans. In addition, our management arm represents the best new artists in the game and we've also started a film company. But almost ten years later our mission is still the same: Rawkus intends to bring a fresh approach to the entire media game using the most artistic and culturally significant aspects of the underground. And the next time the underground bends the course of pop culture, we hope to be seated courtside once again.

Hometown

NYC

Country

United States

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Rawkus Records Â©