The APRO Vision Store Powered by High Touch -- featured at APRO's National Conference and Trade Show in Indianapolis this May -- was an immersive look into the RTO store of the future and an eye catching call to action for dealers looking to put their stamp on the industry's next 50-years.
The prototype store was the most futuristic of APRO's "Dreamstore" iterations, drawing from leading edge retail store trends that incorporate the ease and immediacy of digital tools and technologies with the comfort and vibe of a local coffee shop or bookstore where creating a space for socializing and being seen are taken into equal consideration with more traditional merchandising strategies.
Powered by Wichita, Kansas-based software design experts High Touch Technologies, the store leaves a remarkably small footprint (around 1,500 SF) because it eschews the inventory packed showroom for three 60" motion-detecting voice-controlled monitors that allow customers to breeze through current inventory, categories, colors, and style-options with the flick of the wrist or voice command.
The store is the culmination of APRO Executive Director Bill Keese's keen study of the retail revolution and customer-centric design trends and tech-savvy innovations of High Touch Senior Director of Software Development, Luis Rodriguez, who, along with his High Touch team, designed and implemented the tools to carry forward a vision of RTO's place in the new world of retail.
Industry heavy hitters weigh in on why the APRO Vision Store Powered by High Touch is more than just a high tech amusement.
1) Cathy Skula, VP Rent-A-Center Franchising International
2) Jess Fisher, Hometown Rental Purchase
3) Michelle Jackson, National TV Sales and Rental
4) Dave Edwards, President SEI Aarons
5) David Kraemer, Bestway Rent to Own
More on the Vision Store Powered by High Touch here:http://www.rtohq.org/news/5...