President of Allyis in Kirkland, WA. Allyis develops workplace technology and personnel solutions that help clients operate effectively and achieve their business goals within the context of a changing business environment what we call the Next Generation Workplace. I'm personally a student of Web 2.0 and social media, as well as a speaker and writer on the topic. My interest is more anthropological than technical though: I believe technology drives social change and I'm fascinated by the effects of social computing on how we live, work and connect.