RAFFeed

The brief was to make the position of FOA (flight operations assistant) in the RAF look diverse and interesting to prospective 16yr olds coming out of school.

Our idea was to turn an actual working FOA into a RSS feed. They were given a 3G Phone and sent video, images and text to our server ,which was then approved by MOD and then sent direct to youtube. flickr and twitter. We then pulled the RSS feed from these sites into a banner campaign, so the ads represent a direct insight into what an FOA does in a typical day.

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