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Rac Breakdown

RAC Official Summer TV Advert

1,398 views 2 weeks ago
The RAC -- the UK's first established breakdown provider -- is tapping into the joy of summer motoring with a new TV campaign that combines nostalgic childhood memories of going on holiday by car with its modern reinvention as the 'British staycation'.

We wanted our summer campaign to capture the magic and anticipation of the Great British summer road trip through showcasing all the little things that people do from trying to fit all the luggage in the car to the kids asleep in the back and teenagers listening to their ipods, and then finally that wonderful feeling of arriving at your destination and unpacking. #RACRoadTrip Show less
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