At an unknown location, Media Molecule technical director Dave Smith has 15 seconds to describe littlebigplanet for the viewing public. The first 13 seconds go without a hitch, but upon attempting to squeeze the littlebigplanet mantra 'play create share' into two seconds, what we actually hear is something more along the lines of 'plagachef'.

Plagachef soon disappeared from the public eye, but made an appearance every now and then. You can see it on the wheel of the rollerskate item in-game, for example, and a Moleculean level tracking program shared its name with the slurred slogan. At a certain mini-fan meet in London, an utterance of the word plagachef (along with a sly wink) entitled visitors to a goody bag and a t-shirt.

All in all, however, Plagachef lay dormant for the most-part, biding its time to return to its erstwhile glory.

Meanwhile, a group of dedicated fans were to cross paths for the first time. One, a video enthusiast, had recently created a successful youtube page and wished to extend his fame across the littlebigplanet community, and other forms of media, and thus called it 'Lbpmedia'.

Shortly later, many other sackboy aficionados would help out in creating a matching website; sharing littlebigplanet news and creating features for other members of the community to enjoy.

Over time, many came and went, but three long-serving admins remained: Samalot: the founder of lbpmedia, chimpskylark: graphics buff and blogger, and cromazonic: long-time pillar of the group.

The website enjoyed a long stay, but after a while, the website became restrictive, and the three longed to stretch their wings. They wanted to build their own website with their own personalities and ideas central to its creation, to celebrate not only littlebigplanet, but other games in the genre it pioneered: play, create and share.

And when it came to finding a name, they found the perfect choice: Plagachef.