About this user
Pakistan has the highest rate of Breast Cancer amongst all Asian countries. The numbers are alarming as every 9th woman in Pakistan is at high risk of getting Breast Cancer at some point in her life, leading to over 40,000 deaths every year.
Pink Ribbon Pakistan took it upon itself to address this grave issue. Pink Ribbon Campaign Pakistan is a project of Women Empowerment Group (WEG). WEG is a non-profit, non-governmental organization registered as a Trust; aiming to accelerate the process of socio-economic development and empowerment of unprivileged segments of the society at grass roots level without any ethnic, racial or religious discrimination.
Pink Ribbon Campaign Pakistan aims at imparting awareness about the high danger of breast cancer in Pakistani women. But on the other hand we face major challenges of illiteracy, misconceptions and social stigmas; lack of medical and infrastructure facilities and women's rights violation in our society. We met huge resistance in making people realize the prevalent dangers of breast cancer that can prove fatal for women.
From 2004 to date, we have succeeded in finding Government's support, developing strategic alliances, networking with women groups and securing youth's collaboration. Our campaign has also been recognized as a major component of many Corporate Social Responsibility programs. We also enjoy the favor of national and international media in sending our voice to people at large. The wife of the Prime Minister of Pakistan showed great support to our campaign by becoming its Chairperson for two years. Pink Ribbon has also managed to include Breast Cancer in the Reproductive Health Package of Ministry of Health and is in the process of facilitating setting up of a National Cancer Registry.
The unique services provided by the Pink Ribbon Campaign range from awareness campaigns to Free Mammography and Mobile Screening Bus facility, provided to our women at their doorsteps. Over 700 women have already been screened free of cost through this project since it first started in March 2009. These achievements brought us recognition and appreciation from across the country including support from general masses, the government, NGOs, civil society, corporate sector of Pakistan, media, great support of students and charity of the benevolent people in the country.
In 2009 alone, Pink Ribbon boasts of empowering over 90,000 women with knowledge and techniques to detect Breast Cancer at an early stage. It has also provided free clinical examination to 5,000 women through expert doctors. But perhaps what stands out in all achievements is the fact that there has been a 30% increase in turn up at Breast Cancer Clinics nationwide since Pink Ribbon Campaign first started in Pakistan.
Thanking for the response received so far, we would like to forward that the same support of Pakistani society is needed for continuing this battle against breast cancer. Breast cancer is curable for sure and the best protection is the early detection, otherwise it is fatal. So, please do understand the danger and help us in helping you diagnose it and fight it on earlier stages.
Hometown
Lahore
Country
Pakistan
PinkribbonPakistan
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