Smile! Orthodontic Marketing

Does your practice stand out in your community?
Will prospective patients believe that you are the best option for their family?
Are you considered the expert in your area?
Does your logo make a lasting impression?
Is your brochure getting people in the door?
Does your walkout packet increase starts?
Are the kids talking about you at school?

You're in the business of creating beautiful smiles, so you already understand that people are visually oriented and that aesthetics are important. This tendency to make quick judgments based on image and appearance is what makes the marketing of your orthodontic practice key to your success.

To set yourself apart, you need a brand for your practice. Your brand is your practice's identity, the image that makes a potential patient believe that you're the best option for them and their family. Smile! is the best choice for your orthodontic or dental practice marketing.

Founder/owner, Charis Santillie, has been where you are! Charis helped her husband, Don L. Wilson, DDS, MSD, start up his orthodontic practice in Novato, CA in 2004. Drawing on Charis' background in business, marketing, and graphic design, and Don's love of teeth, they developed an outside-the-box marketing strategy which brought them double the national average of patients in braces within one year of opening.

One of their most successful ideas, the Tooth Token Reward Program, was a very effective patient compliance tool that also sets Dons practice apart in the community and has kids talking about him at school.

Recognizing a niche market opportunity, Charis launched Smile! in 2005 and has helped over 400 practices with their marketing. Although Smile! began in orthodontic practice branding and orthodontic marketing, Charis and her team now help other dental specialties with their marketing, including Pediatric Dentistry, General & Cosmetic Dentistry, Endodontics, Periodontics, Oral Surgery, and Prosthodontics.

Charis works with each client as a practice image and marketing consultant. She'll spend time with you to learn your concerns and needs, your local competition, community, practice goals, etc. This will ensure that your customized, tailored orthodontic practice branding and marketing plan is the only tool you'll need to set your practice above all the others.

less