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Mike Leo at IAB Ad Operations Summit, Nov 2011
OperativeInc
117 views
Mike Leo, CEO and President of Operative, on how publishers can balance innovation and efficiency, and why they no longer need to choose between the two.
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Guardian News & Media Tackles Convergence with Operative.One
OperativeInc
316 views
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Mike Leo on Operative
OperativeInc
736 views
Mike Leo on Operative solving a $10B problem in the media industry.
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Is Your Comp Plan at Risk? -- A Look at the Shifts in Direct vs. Indirect Revenue
OperativeInc
107 views
The buying and selling of media has changed dramatically over the past 10 years with the infiltration of new, automated buying platforms (machines). These changes and new ...
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Hey CROs - Is Your Comp Plan at Risk?
OperativeInc
99 views
Come meet us at the iMedia Agency Summit, May 22-25 in Bonita Springs, Florida!
-The Operative Team
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Triad Retail Media Selects Operative for Advertising Business Management
OperativeInc
246 views
Triad Retail Media Selects Operative's platform for Advertising Business Management.
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Sales Approvals in Operative.One
OperativeInc
151 views
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Inventory Calendar View in Operative.One
OperativeInc
207 views
Quickly view any of your product's inventory availability by day. In a calendar view, heat map coloring enables you to quickly identify areas of opportunity. This especial...
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Campaign 360 in Operative.One
OperativeInc
136 views
A sneak peek into how Operative.One reconciles primary and third-party data.
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Flexible Media Plan Generation in Operative.One
OperativeInc
194 views
Operative.One's rich tool for generating media plans accommodates your clients' many different proposal requirements. Easily edit product names to align with how your agenc...
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