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Spend or save, which way will Australian businesses jump?
NicheContent
58 views
Australian business is surviving global economic conditions well but what to do next? Is it time to gear up for another boom, or should everyone keep saving? Phil Grant fro...
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Human Resources versus Commercial Reality
NicheContent
32 views
Phil Grant, Managing Partner at Nexia ASR talks to Fiona Boyd about how some Human Resources departments have lost their commercial purpose.
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Brand and electioneering Part Two
NicheContent
11 views
Brand expert Michel Hogan talks to Fiona Boyd about the political brands of Julia Gillard, Tony Abbott and Bob Brown.
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Brand boredom with Michel Hogan
NicheContent
22 views
When you're business is doing well, try resist the urge to meddle with your brand. Newer and sexier doesn't always mean better.
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Brand and electioneering
NicheContent
22 views
Michel Hogan Principal of Brandology discusses with Fiona Boyd the brands of the two key players in Australia's federal election - that of Julia Gillard and Tony Abbott.
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The ins and outs of luxury and brand
NicheContent
18 views
Michel Hogan talks to Fiona Boyd about the ins and outs of luxury and brand. When a brand is a luxury brand and when it is not.
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Personal brand and the DJs lawsuit
NicheContent
18 views
Brand advocate and expert Michel Hogan talks to Fiona Boyd about what personal brand is all about and what's gone wrong with the former CEO's brand in the DJ's case.
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Why great customer service is not always the bees knees
NicheContent
20 views
Michel Hogan founder of Brandology chats to Fiona Boyd about issues around customer service and why it's important to set customer expectations correctly and then deliver c...
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What to do about the customerzilla?
NicheContent
24 views
Michel Hogan, founder of Brandology talks to Fiona Boyd about what you do about the 2% of customers who will never be happy.
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Tax time and the stimulus package, Henry Review, budget et al
NicheContent
17 views
Phil Grant, Managing Partner at full service Melbourne accounting firm, Nexia ASR explains his take on the effect of the stimulas package on business tax returns, plus also...
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