In 1996, fashion history was made with a simple phone call. Film Director and passionate New York Yankees fan, Spike Lee, called New Era's now CEO, Chris Koch, with an unusual request- a scarlet red Yankees cap. Koch obtained special permission and produced a few Yankee caps in colors other than the traditional dark navy, including green, yellow, orange, red, etc. No need. Spike knew exactly what he wanted - a red cap to match a new red jacket. Spike wore the cap to game three of the 1996 World Series in Atlanta. The rest, as they say, is history. Shop the 1996 collection now: http://bit.ly/SpikeLee-NE
They are musicians, artists, athletes and writers. Making a difference. Changing perceptions. Doing what they do because they love it. Simply, flying their own flag. With vision and inspiration, and always, with style.