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The Saatchi & Saatchi New Directors' Showcase
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The Saatchi & Saatchi New Directors' Showcase

New Directors' Showcase 2014

3,746 views 1 month ago
This year's Saatchi & Saatchi New Directors' Showcase in Cannes 'Feel the Reel' made the directors' reel the hero of the event. In an unprecedented experiment, the audience of 2,300 were given biometric, sensory wristbands that captured their emotional response as they watched the Showcase. The data was then visualised in real time on a transparent gauze on stage.

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