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About Miximal Pop Culture

Welcome to Miximalism - an upcoming book and on YouTube, a curated sampling of some of the very best examples of Miximal genres spanning Remixes, Mashups and Tributes. Miximalism is a popular culture exploration of the emergent trends that gave rise to the Remix and Mashup 'Mix Culture' movement and the enabling technologies and behavioral changes in our society that continue to inspire it. Please leave us messages and comments and help us find great examples to share.

Visit www.miximalism.com for more info.

The play lists herein represent outstanding and iconic works that speak to specific genres including the primary genres of Culture Jamming, Derivatives and Mode Shifting as well as the sub-genres of Subvertising, Detournement, Scratch Video and Dubtitling to name but a few.

Please contribute! Suggest your favorite examples and leave us a comment!

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Miximalism

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Feb 25, 2009

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Feb 25, 2009

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Culture Jamming

Culture Jamming is arguably the most popular sub-genre of Miximal forms and represents the more 'edgy' side of Miximal expression. The typically darker notion of Culture Jamming frequently entails the transformation of recognizable and iconic artifacts of mainstream media into new forms that yield ironic or satirical commentary about their source.

Subvertising

Heres how Adbusters describes the standard for Subvertising excellence: "A well produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic 'double-take' as viewers suddenly realize they have been duped. Subverts create cognitive dissonance. It cuts through the hype and glitz of our mediated reality and momentarily reveals a deeper truth within."

Detournement

A notion owing its provenance to The 1957 French movement known as Situationist International, with roots in the early 20th century European schools of Marxism, Lettrism, Dada and Surrealism. As in Subvertising, the purist definition of Detournement dictates that the artist reuses components of well-known iconic media artifacts to create a new or transformative offering with a different message, usually a message that is directly opposed to the original, but unlike Subvertising it is not commenting on advertising sources, but rather on any and all genres other than advertising. Detournement must be conceived, executed and distributed as an Outsider effort to any mainstream media embodiment and not be a party to any sanctioned insider channels for example; the mainstream media movement of Punk Rock would be considered a Recuperative offering, not a Detournement form of creative expression because of its wide acceptance and adoption by mass media culture.

Scratch Video

Scratch Video owes it origins to a British video art movement from the early-mid 1980s. It is usually characterized by the use of found footage often from amateur, public domain or historical sources that is packaged and combined through fast-cutting and multi-layered editing techniques. Similar to Detournement, Scratch Video is decidedly an outsider art genre as opposed to a mass media archetype and it frequently contains images of a violent, shocking or sexual nature. Scratch Video is usually designed as a decorative or ambient backdrop element sometimes referred to as Video Wallpaper and more so than not, Scratch Videos are intentionally created without an included audio track, or sometimes include an audio track that is optional.

Dubtitling

Dubtitling is a term that was popularized by anime fans to refer to the intentional replacement or dubbing of the audio track of an existing video with new and decidedly different commentary aiming to provide a completely new meaning or narrative to the original content source.

Mode Shifting

While Mode Shifting can be categorized as a content type, it introduces behavioral aspects into the mix which distinguishes it from its content-centric peers of Culture Jamming and Derivatives. Just as in Culture Jamming and Derivative works, Mode Shifting also contains defined sub genres as well.
Traditional media experiences are categorized into one of two types: Lean Forward and Lean Back. Lean Forward experiences are the experiences that require user interaction such as video gaming, while Lean Back experiences are non-interactive experiences such as passively watching a movie or television show. Mode Shifting is the practice of changing the nature of a mode-specific experience from one mode to another, for example creating a feature film (or Machinima film) based on a video game that alters the user experience from a Lean Forward mode to a Lean Back mode, or in the case of Fantasy Football, changing the Lean Back viewing experience of watching a football game into a Lean Forward, or interactive experience.

Miximalism, the book, will educate and empower the interested layperson and bring a sense of whimsy, connection and context to the innovations and human behaviors we are collectively experiencing. The broad strokes of art history, technology, copyright challenges and pop-culture trends are combined therein to reveal the Ah Huh! moment we have all intuitively felt.

Please contribute! Suggest your favorite examples and leave us a comment!

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