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MCMWorldwide

Introducing the Spring / Summer 2014 Campaign: "Flower Boys in Paradise"

6,029 views 3 months ago
For Spring / Summer 2014, MCM voyages to a sanctuary-of-style, introducing discerning global connoisseurs to embark on the latest reverie-inspired campaign, entitled "Flower Boys in Paradise". Inspired by Arcadian utopias dominated by the androgynous and techno-futuristic, the latest collections elucidate gender-normative tensions in design & traditional delineations of style, presenting a first-time 'epicene' collection. Embracing a stylised nature-couture lens, MCM becomes the complete embodiment of a utopian prose where reality and fantasy coexist.

Exploring the boundaries of 'paradise' in a symbiosis of the old and new, MCM's Spring/ Summer '14 collection reveals a kaleidoscopic conceptualisation of the 'ideal', articulated through silhouettes obfuscating gender polarities within a genderless aesthetic. Surpassing customary frontiers of 'couture', the latest collection presents tendrils of intermingling florals and classic Visetos motifs rejuvenating the collection's spirit in a new rite of Spring, creating a paradise-nouvelle of ethereal transcendence that reflects MCM's eternally individualistic pneuma.

Conceived between the contradictions between serenity & discord, the latest collection presents a jocular, florid & graceful aesthetic, embracing asymmetrical designs and gilded curves. Each piece in the collection pays homage to sophisticated & urban utopias for discerning globetrotters worldwide portrayed within a celestial theme.

To learn more, please visit: http://blog.mcmworldwide.co...

Go backstage & explore the behind-the-scenes making-of mood-film & meet our s/hero of the season:
http://blog.mcmworldwide.co...

Discover the Spring / Summer 2014 IT-bags of the season:
http://blog.mcmworldwide.co...
Read more
For Spring / Summer 2014, MCM voyages to a sanctuary-of-style, introducing discerning global connoisseurs to embark on the latest reverie-inspired campaign, entitled "Flower Boys in Paradise". Inspired by Arcadian utopias dominated by the androgynous and techno-futuristic, the latest collections elucidate gender-normative tensions in design & traditional delineations of style, presenting a first-time 'epicene' collection. Embracing a stylised nature-couture lens, MCM becomes the complete embodiment of a utopian prose where reality and fantasy coexist.

Exploring the boundaries of 'paradise' in a symbiosis of the old and new, MCM's Spring/ Summer '14 collection reveals a kaleidoscopic conceptualisation of the 'ideal', articulated through silhouettes obfuscating gender polarities within a genderless aesthetic. Surpassing customary frontiers of 'couture', the latest collection presents tendrils of intermingling florals and classic Visetos motifs rejuvenating the collection's spirit in a new rite of Spring, creating a paradise-nouvelle of ethereal transcendence that reflects MCM's eternally individualistic pneuma.

Conceived between the contradictions between serenity & discord, the latest collection presents a jocular, florid & graceful aesthetic, embracing asymmetrical designs and gilded curves. Each piece in the collection pays homage to sophisticated & urban utopias for discerning globetrotters worldwide portrayed within a celestial theme.

To learn more, please visit: http://blog.mcmworldwide.co...

Go backstage & explore the behind-the-scenes making-of mood-film & meet our s/hero of the season:
http://blog.mcmworldwide.co...

Discover the Spring / Summer 2014 IT-bags of the season:
http://blog.mcmworldwide.co... Show less
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