David Spark reported at ad:tech NY 2009. David spoke with Joe Harrell, Director of Marketing and Project Management for the Alliance for the Arts and Erick Mott, Communications Director of Lyris (@Lyris on Twitter) in this video about tri-messaging and Lyris HQ. Here's a one-page overview (published in early 2009) about the Alliance for the Arts and Lyris partnership: http://bit.ly/35S7t0

November 2009 video highlights from adtech NY: The Alliance for the Arts does research and advocacy for the nonprofit arts community in New York and New York City. They are a Lyris customers that is relying on Lyris HQ to integrate email with search, social, and mobile, backed up by analytics. Lyris provides this integrated solution so you can do more with less. More importantly, Mott notes that most people don't fully comprehend that tri-messaging (email, social, mobile) is NOT about spam to the third power, but rather opening up inbound communications and being ready for that level of communications. How does that translate to your workflow? Harrell at the Alliance for the Arts says its taken the load off of the front end and put it on the back end, but in a good way. Instead of spamming people up front, they're more targeted upfront, but then receive inbound communications which allows them to nurture a relationship.

For more information about tri-messaging and Lyris HQ, visit: http://bit.ly/LOg8K (less info)