Welcome Beauties,
As you can see Lux has teamed up with Bollywood superstar and former Miss World Priyanka Chopra to create a YouTube channel that is dedicated to the feeling of beauty. Knowing women from around the globe can use this platform to show off their most glamorous expression of beauty.

If you know you have what it takes take up the challenge. Here is how to do it:

1.Take a look around this page and get inspired by some of the incredible videos already submitted
2.Film yourself enjoying and expressing your beauty
3.Submit your video to Lux and Priyanka at behave.beautiful@ogilvy.com
4.Celebrate as your video becomes part of the channel

Priyanka Chopra says, I have always believed that you are as beautiful as you think you are! With this new initiative from Lux, we hope to encourage women from across the globe to celebrate and use this platform to enjoy and express their beauty! Im truly looking forward to viewing all the entries.