Actually, Hedghogs enjoy this. It has a name and it's called Tubing. They do it to feel more secure about their surroundings. I don't use paper towel rolls that are that big, but the "backflips" are just the hedgies turning around. It's not cruel. My Hedgie, MoMo, runs to his tube constantly and ...
@Tenace All of Cher's music on her albums are original music. This is Cher's song.