At the turn of the new millennium, Tom and Andy aka Groove Armada decided that they wanted to develop a winning formula for great parties with that extra special something. Out of a love for the many different types of music that feed into music culture, Lovebox was created with the intent of bringing fresh and extraordinary sounds from a variety of genres, to people's ears and feet. To this day, Lovebox has grown from this humble concept into the capital's most unique and authentic music festival.

Lovebox continues to be lovingly put together by a growing team of enthusiasts who live and breathe music, art and London culture in its many variations. The result is an annual event that stays true to the origins of music festivals. What's more there is an on-going year round roster of events in the UK, Ibiza and beyond, all of which are underpinned by the same uncompromising music policy.