North Dakota Tourism kicked off 2014 with a new advertising campaign as part of the ongoing efforts to market the state as a tourist destination. For the past decade, Legendary has been a proven branding statement for North Dakota, and this year's advertising campaign continues to build on this positioning with a new theme: Claim Your Legend.
North Dakota Tourism tapped into homegrown talent for the 2014 television ads. Minot native and Hollywood actor Josh Duhamel provided the voice talent for the television ads for North Dakota Tourism's 2014 advertising campaign. Those who follow Josh in his career and on social media know he has a lot of pride in his home state, and has been promoting North Dakota in interviews and on social media well before he provided his voice talent for our TV campaign. "I'm excited one of North Dakota's native sons would share his talent with us as we promote North Dakota as a tourist destination," said Gov. Dalrymple. "Because he grew up in Minot, Josh knows firsthand about all of the fun things to see and do here, and he continues to come home to take in North Dakota's offerings like fishing and golfing, and then promotes them to his fan and followers."