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The new Range Rover Evoque from Land Rover
In a unique attempt to anticipate consumer demand, Range Rover have gone outside the box with the concept behind the design for their latest offering, the Range Rover Evoque. The concept is of a truly global vehicle that is intended to be driven in all of the major cities of the world because all these cities provided the inspiration for its creation!
Neat concept and useful in attaining a widespread audience and global recognition but in a case like this, the car had better match the hype. High expectations and a confident marketing campaign will bring with it extra scrutiny!
This modern addition to the Range rover family is an eye catching fusion of luxury, design and technology that is expected to be sold in more than 160 countries. Unsurprisingly, sustainability and environmental credentials are key and the new model boasts carbon emissions of less than 130g/km.
Land Rover Supporting the Red Cross
Land Rover's relationship with the Red Cross dates back to 1954, beginning with the donation of a long-wheelbase Series 1 to act as dispensary in the UAE. Since then, the relationship has continued to grow and today this special collaboration can be felt at all levels of operation.
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