LakeshoreLure's channel

EZ-E Riser from Lakeshore Lure Co. - is a 9" dive & rise jerk bait for muskie, pike and other large freshwater game fish.

Made of select hardwood ...

NEW Top Water: Buzz-N-Betty from Lakeshore Lure Co.

Turn up the volume and hear the gurgle.

Mimics a feeding bait fish.

Single Buzz Blade, unweight...

An underwater view of the Betty Bait in action. Lakeshore Lure Co. introduced the new Betty Bait at the Milwaukee Muskie Show

A New Generation Hyb...

New hybrid bucktail- 14 inches long

Double # 9 Indiana Blades. 5/0 VMC razor sharp hooks

Glitter infused round silicone skirts

Custom designed swim...