goodpurpose
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Carol Cone CNN
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goodpurpse on the Road-- Hamburg
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Anja Guckenberger, Deputy Managing Director of Edelman Hamburg, chats with Benjamin Adrion, Founder of the all-profit project Viva con Agua, about his organization and how ...
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goodpurpose on the Road-- Los Angeles
LIVEgoodpurpose
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Insights and perspectives from the goodpurpose salon in Los Angeles held on October 28, 2009.
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goodpurpose™ 2009: An Asia Perspective
LIVEgoodpurpose
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Jonathan Sanchez, Regional Director, Edelman Asia Pacific, provides insights from an Asia perspective on the Year-3 goodpurpose™ study and the concept of mutual social resp...
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goodpurpose™ 2009: A "Millennial's" Perspective
LIVEgoodpurpose
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Amanda Mooney, Senior Social Media Strategist, Edelman Digital, provides insights from the perspective of a Millennial on goodpurpose™ and the concept of mutual social resp...
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goodpurpose™ 2009: A French Perspective
LIVEgoodpurpose
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Antoine Harary, Director of StrategyOne France, provides insights from a French perspective on the Year-3 goodpurpose™ study and the concept of mutual social responsibility."
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goodpurpose™ & "Mutual Social Responsibility"
LIVEgoodpurpose
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Mitch Markson, Chief Creative Officer & President Edelman goodpurpose™, discusses the concept of mutual social responsibility: people, companies and brands acting together ...
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"What's Your Purpose?"
LIVEgoodpurpose
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Video introducing the Year-3 findings and the concept of mutual social responsibility for the goodpurpose™ 2009 launch.
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goodpurpose™ Year 3 Global Study and Findings
LIVEgoodpurpose
638 views
Mitch Markson, Chief Creative Officer & President Edelman goodpurpose™, discusses the 2009 study, along with key findings.
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goodpurpose™ 2008
LIVEgoodpurpose
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Mitch Markson (Chief Creative Officer & President Edelman goodpurpose™,) discusses the launch of goodpurpose 2008 as well as plans for this years survey.
The findings f...
About goodpurpose
goodpurpose™ is Edelman's brand of social purpose marketing. Each year a goodpurpose™ Consumer Study is undertaken in order to better understand consumers understanding and involvement with social issues, brands and good causes.
We are dedicated to helping brands develop and activate concepts and campaigns that trigger what we call "mutual social responsibility"-- brands and consumers working together to effect positive social change, & Return on Involvement-- a new metric that looks at participation and involvement as true brand loyalty builders.
goodpurpose™ is Edelman's brand of social purpose marketing. Each year a goodpurpose™ Consumer Study is undertaken in order to better understand consumers understanding and involvement with social issues, brands and good causes.
We are dedicate...
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