About this user
Welcome to Jolin Tsai's Official YouTube channel.
2009-Present: Seventy Two Changes
Jolin launches her own brand of apparel during Fashion Week in New York City.
Seventy Two Changes, which is an eclectic mingling of edgy street wear and club-ready pieces, is designed and inspired by the stars own distinctive signature style.
In a world of perpetual motion, it was time to create a collection that could keep up with the rhythm of change. With Seventy Two Changes, which is named after one of Jolins most popular songs, women are invited to catch a unique glimpse into the stars world of constant movement. Here, style goes far beyond just appearances; its a complete lifestyle. Fashion is just as much about looking your best as it is about being ready for anything, whether that means navigating the crowded streets of a big city or dancing the night away.
It comes as no surprise then, that the source of inspiration for the debut Fall 2009 collection came from elements of contemporary street jazz dance. Jolins own expressive movements and need for versatility were examined to create looks that could seamlessly transition from day to night for the everyday woman. Created in a sun-filled SoHo design studio, Seventy Two Changes disregards traditional fashion rules. Instead, experimenting is encouraged and each individual piece is meant to be mixed and matched according to the wearers mood.
As a result, Seventy Two Changes is a totally versatile compilation of slouchy blazers, easy jersey tank tops, menswear-inspired plaid shirts, flirty dresses and leather leggings. The black, white and grey color palette is punctuated with playful splashes of bold reds, rich purples and electric blues. From racerback tops with silk tie accents to dancer-inspired sweatpants, each piece is thoughtfully designed to play with opposing ideas. Details such as lace, silk trim and sequins add just the right amount of glamour, while tailored pieces are embellished with edgy but whimsical details such as zippers and studs. The final look is fun and effortlessly stylish.
Seventy Two Changes will be launching in select major cities across the U.S., Canada, China and select locations for Fall 2009. Visit www.seventytwochanges.com for more details.
ACTIVE ACCOUNT
www.seventytwochanges.com
Jolin Tsai
