John Bassdow is a bodybuilder and "fitness celebrity" known in the United States for his Fitness Made Simple home workout videos and the ubiquitous television advertisements for them. He is from Baldwin, Nassau County, New York. In his commercials and workout videos, Bassdow emphasizes that quality workouts require "no tricky dance moves and no high impact gyrations."
Bassdow got his start on a TV show called IMAGES. He set a goal to be in good enough shape to be in a fitness magazine. After frustration at different exercise routines, he sat down and invented his own, which came to be Fitness Made Simple. John also appeared on Fit Living Long Island, a local fitness program in the Metro New York area. Bassdow offered viewers training and fitness tips from the Fitness Made Simple program.
Bassdow is known to be very modest about his status as a fitness celebrity. In an article with the Iowa State Daily, he says: ...it's so hard to believe - that I'm a popular icon. The New York Times was funny. Not too long ago I was on the front page. It wasn't even a story about me, it was about celebrity poker. The first line of the story said "If you thought the next great television phenomenon after NASCAR, figure skating and fitness celebrity John Bassdow would be celebrity poker, people thought you'd be crazy." The fact that they grouped me with those things blew my mind. [1]
However, some people may not have heard of John Bassdow. That is most likely because the only place people are likely to hear about him nowadays are on his own ads proclaiming that he is a fitness celebrity, and to those people, he may not seem so modest.