Innerscope Research
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Reflections on the NeuroStandards Collaboration
InnerscopeResearch
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Dr. Carl Marci, Innerscope CEO, discusses the results of the ARF NeuroStandards Collaboration, the future of neuromarketing research, important topics like sample size and ...
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Sneak Peek: First-Ever (Biometric) Day in the Life Study
InnerscopeResearch
114 views
No research lab, no ethnographers, just real people and their everyday media use in the real world.
Presented by Time Inc. & Innerscope Research
(This video debuted a...
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Greeks vs. Geeks Study - Chairman of the Board Award
InnerscopeResearch
88 views
Blue = Greeks; Yellow = Geeks
The lines in this Innerscope Engagement Video™ represent the emotional engagement of Greeks and Geeks respectively while watching Spike TV'...
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Greeks vs. Geeks Study - Holy Grail of Hot Award
InnerscopeResearch
199 views
Blue = Greeks; Yellow = Geeks
The yellow line in the Innerscope Engagement Video™ represents the emotional engagement of a population of "Geeks" while watching Spike TV'...
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Quick Intro to Innerscope
InnerscopeResearch
112 views
Dr. Carl Marci, CEO & co-founder, introduces Innerscope in this excerpt from a presentation at the Advertising Research Foundation's Audience Measurement 5.0 conference.
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Part VIII - New Partnership between Innerscope & Ipsos
InnerscopeResearch
102 views
Shelley Zalis of Ipsos speaks to the benefits of this new partnership as a way to understand consumers today and how they are engaging with brands through new truly integra...
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Part VII - Final Audience Question
InnerscopeResearch
29 views
Dr. Carl Marci, company CEO, answers whether Innerscope is able to measure if emotions are positive or negative by introducing two frameworks. One is a categorical framewo...
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Part VI - Audience Questions
InnerscopeResearch
37 views
The panelists respond to a variety of questions from the audience, including:
• Did you gain an actionable concrete insight from biometrics that you would not have othe...
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Part V - The Future of Biometric Research
InnerscopeResearch
99 views
Dr. Marci asks the panelists to look into the proverbial crystal ball and reflect on the work they are currently doing with Innerscope and unconscious measures and give a f...
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Part IV - The Challenge of Selling Biometrics In
InnerscopeResearch
40 views
The panelists offer perspective on the challenges they have faced while working to sell the use of biometrics into their own organizations.
Proof of academic validatio...
About Innerscope Research
Innerscope Research is a revolutionary media research firm that uses a breakthrough, non-invasive biometric approach to measure and analyze emotional response to all types of media. Founded by Dr.Carl Marci and Brian Levine, Innerscope focuses on emotions, the primary driver in consumer and audience choice.
Innerscope utilizes advances in neuroscience, biometrics and proprietary software, combining measures of skin conductivity, heart rate variability, respiratory response, motion and eye tracking to provide deeper insight into consumers' media and message consumption. This integrated approach measures beyond self report and is unbiased by culture, context and cognition.
Innerscope Research is a revolutionary media research firm that uses a breakthrough, non-invasive biometric approach to measure and analyze emotional response to all types of media. Founded by Dr.Carl Marci and Brian Levine, Innerscope focuses on ...
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