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Fat Joe goes in with New Era's creative team to design his hat.

Fat Joe is having an album release party 3/11/08 and New Era is making a special hat for his occassion. check it out!!!

Commercial for Fat Joe album "The Elephant In The Room" coming 3/11/08

The street anthem "300 Brolic" from Fat Joe's upcoming album The Elephant In The Room, hitting stores March, 11 2008!!

Joe Hound "My Chopper"