IdeoToyLab's Channel

24 subscribers

66,675 video views

About IDEO Toy Lab Chanel

Welcome to the IDEO Toy Lab YouTube Chanel famous for our awesome entertainment-based iPhone applications and cool innovative toys! Check back here and make sure to subscribe for up-to-the-minute information on the newest entertainment applications coming your way and visit our website at www.ideotoylab.com

Here is a little intro to what we do:

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ideotoylab.com

Created by

IdeoToyLab

Latest Activity

Dec 22, 2008

Date Joined

Dec 22, 2008

About this user

Were the Toy Lab, and we love designing for kids. Our goal is to create iPhone apps that support enriched family interactions between parents and kids.

As a part of IDEO, a human-centered design and innovation firm, Toy Lab believes that design needs to stem from real people, real needs, and real desires. Because of this, we constantly talk to kids and parents, keeping our eyes open for whats new and important in their lives.

Recently, we couldnt help but notice a new phenomenon in play: the iPhone. We found it compelling that adults werent the only ones loving this new toy.

While kids are interacting with a number of different iPhone apps every day, surprisingly few of these applications are designed with this precocious demographic in mind. We put together a team consisting of child development experts, veteran toy designers, and interaction designers to uncover the real potential of the iPhone for the preschool set, ages 2 through 6. Through interviews and observations, we discovered compelling insights that left little doubt that there was fun to be had in this field.

We hope that you enjoy our apps. Now, go play!

Country

United States

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