We think there's magic to be found in the everyday and with the help of the Great British Public, we've captured this. Our new channel idents (those little films that tell you which channel you're watching) star real people going about their daily lives, reflecting our habits, our hobbies, the things we all share. Here's a little taste of our idents. We hope you like them.
If there's a straight way to do things in life, then ITV2 will always choose a playful way to do it. That's why at the heart of it the new idents is the idea of 'Play'. We wanted to invite people to be more playful in life and to not take things too seriously. This is a 'youthful' behavior that everyone can connect to and is a truth that's anchored in ITV2's programming.
The idea for the ITV3 idents came from the area of collections. The drama content on the channel is some of the greatest in the world and forms a rich and diverse collection that is curated by ITV3. It was important to reflect the craft and detail that goes into the making of these dramas and celebrate their quality and values. This is why we wanted them to be all handcrafted and to have a human touch. We wanted to be able to see the fingerprints that made the work, so, like the dramas themselves, they were beautiful, real and believable. We created an original collection of hand made stories, housed in our ITV3 bell jars, that reflect the content on the channel being influenced by the schedule.
CITV is the home of wickedly playful stuff for kids. The idea behind the CITV idents is 'CITV - by kids for kids'. Endlessly playful ways to bring the CITV logo to life. 'C' Creatures and 'C' Monsters (designed by viewers of ITV).