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A sample of Anja Langbein-Park's talk on "Marketing Across Cultures: Building Relationships and Improving Performance" given at ITSMA's annual mark...

Account Based Marketing (ABM) implies that it's all about the customer. The more companies can prove themselves to be relevant to the customer, the...

Dave Munn, President and CEO of ITSMA, talks about six key marketing trends.

ITSMA is a research-based organization that provides insights and data to B2B marketers who focus on marketing services and solutions in a technolo...

At ITSMA's Annual Conference, B2B marketers who specialize in services and solutions gather to learn, exchange ideas, network, and hear best practi...

Fujitsu, Steria and TCS explain why they support the ITSMA & CIM Professional Diploma in Marketing for Business Services and Solutions and how it a...

Fujitsu, Steria and TCS explain why they support the ITSMA & CIM Professional Diploma in Marketing for Business Services and Solutions and how it a...