Ulf Sonntag, project coordinator of the “Reiseanalyse” study, presented new insights about the German tourist and his holiday travel behaviour. The ITB Academy webinar focused on the actual trends in tourism demand that are important to know for international destinations and tour operators that are targeting the German market. The information has encompassed long term developments as well as recent topics such as ‘customer journey’ and ‘sustainable holidays’. There was also an outlook on the interest for European, Asian and American destination by country.
Speaker: Mr. Ulf Sonntag (Project coordinator FUR Reiseanalyse 2014)
More information about ITB Academy you can find at www.itb-berlin.com/academy.
The ITB Academy is the culmination of over 45 years of international trade show expertise.
We offer exhibitors and trade visitors customized ideas and practical tipps on our extensive experience and comprehensive knowledge of the industry.
There are also supplementary elements for even more insights, e.g. presentations, webinars and workshops. Take advantage of all our knowledge with the "World Travel Trends Report" and "Trends and Issues in Global Tourism" - and benefit from the ITB Berlin global network!