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ITBBerlin

ITB Academy Webinar: The luxury customer journey... a revolution or back to the hospitality roots?

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We are operating in an ever changing world. Consumers and expectations are evolving. Younger generations demand different engagement strategies. Technology creates new opportunities... How do luxury hotels adjust and benefit from changing client expectations?

The ITB Academy webinar discusses 5 important steps of travelling: The journey - The hotel experience - Client segmentation - Marketing & Communication - Post stay experience & Engagement strategy.

Speakers:
- Maria Puetz-Willems (Editor in Chief, hospitalityInside.com),

- Claudia Roth (Coach & Advisor for Luxury Retail Brands)

Please find more information about ITB Academy and future webinars here: www.itb-berlin.de/academy. Show less
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ITB Academy Play

KNOWLEDGE. TRAINING. EDUCATION.

The ITB Academy is the culmination of over 45 years of international trade show expertise.

We offer exhibitors and trade visitors customized ideas and practical tipps on our extensive experience and comprehensive knowledge of the industry.

There are also supplementary elements for even more insights, e.g. presentations, webinars and workshops.
Take advantage of all our knowledge with the "World Travel Trends Report" and "Trends and Issues in Global Tourism" - and benefit from the ITB Berlin global network!

Find more information here: http://www.itb-berlin.de/en/AboutITBBerlin/ITBAtAGlance/ITBA­cademy/

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