We are operating in an ever changing world. Consumers and expectations are evolving. Younger generations demand different engagement strategies. Technology creates new opportunities... How do luxury hotels adjust and benefit from changing client expectations?
The ITB Academy webinar discusses 5 important steps of travelling: The journey - The hotel experience - Client segmentation - Marketing & Communication - Post stay experience & Engagement strategy.
- Maria Puetz-Willems (Editor in Chief, hospitalityInside.com),
- Claudia Roth (Coach & Advisor for Luxury Retail Brands)
Please find more information about ITB Academy and future webinars here: www.itb-berlin.de/academy.