ISBMBtoB's channel

Speaker: Dr. Roger Best

Speaker: Ed O'Boyle, Global Practice Leader, Brand/Customer Engagement, The Gallup Organization

Gallup polling and research suggests a "New Normal...

Speaker: Tom Nagle, CEO, Strategic Pricing Group, Monitor

There are key things a company should do in this economic situation to ensure pricing de...

Speaker: Sue Sears, VP, Global Market Development, Kimberly-Clark Professional

Long term sustainable growth is best achieved by investing in marke...

Speaker: Steve Liguori, Director, Global Marketing, General Electric

The global recession has been tough on ISBM member companies. Survival is a p...

Speaker: Prabha Sinha, Managing Director, ZS Associates

All companies need to consider four areas when trying to improve the impact of their selli...

Speaker: Dr. Liam Fahey

Don Scheibenreif, V.P., Government and Healthcare, Grainger

In today's environment, the customer seems to think only of price concessions to lower...

The Institute for the Study of Business Markets is the leading center for business-to-business marketing educators, researchers, and practitioners....