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The Digitally Connected Customer
IBMRetail
28 views
The Digitally Connected Customer experiences a brand online and then walks into a store with more technology, knowledge, and access to information than ever before. In this...
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Customer-centric retail marketing
IBMRetail
53 views
With the rise of the empowered consumer, retailers understand that the customer must be at the center of their decision making. Yuchun Lee,Vice President & General Manager,...
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From stretched to strengthened: a retail perspective
IBMRetail
72 views
After the NRF 2012 Supersession, Jon Iwata, IBM SVP of Marketing & Communications and Geoff Colvin, Senior Editor-at-Large, Fortune Magazine, discuss the implications of IB...
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The changing role of the Chief Marketing Officer
IBMRetail
559 views
Craig Hayman, General Manager Industry Solutions, IBM Software Group, discusses the complexities of the Chief Marketing Officer.
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Bringing science to the art of retail marketing
IBMRetail
1,192 views
Join John Squire, Chief Strategy Officer for Coremetrics and IBM Retail Industry experts as they discuss the evolving role of the Chief Marketing Officer in Retail.
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Cloud Computing for Retail
IBMRetail
804 views
This demonstrations takes our consumer, Lily, through the decision making process for purchasing an espresso machine . It illustrates how the retailer, VTLiving, uses Cloud...
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The Future of the Shopping Experience
IBMRetail
16,576 views
This short demonstration illustrates how the shopping experience is evolving to meet the demands of the smarter consumer
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Creating customer centric merchandising and demand driven supply chain
IBMRetail
201 views
A conversation with IBM's Global Portfolio Leader, Chris Hendren, on how retailers can create customer centric merchandising and demand driven supply chains
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Create a smarter shopping experience
IBMRetail
144 views
A conversation with Craig Stevenson, IBM Global Portfolio Leader, on how retailers can create a superior shopping experience
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IBM Retail | A look into Smarter Shopping with Stephen Dubner
IBMRetail
592 views
Meeting the demands of the smarter consumer: A conversation with IBM Retail Industry Leader Jill Puleri & "Freakonomics" author Stephen Dubner on today's shopping experienc...
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